Building a personal brand requires a lot of time and consistency, the latter of which is a critical element to the brand’s success. Being consistent is what builds familiarity and trust in the minds of others and demonstrates that you are very serious about your business and it’s image.
By not being consistent, you may appear to be undecided or confused which leads to a loss in credibility.
Below are a few tips on consistently building your brand.
Start From Day One
The day you name your business is the day the branding begins. Think about the many ways you can get your name out there, letting people know what you and your business represent and have to offer.
Begin the process with your friends, family and others that you associate with. Allow them to help you spread your message to others who may have an interest in your product or service.
Maintain a Consistent Image
From your avatar to your site colors, there should be a consistent look. Select a smiling photo of yourself to be used as your global image and stay with it. This allows people to become accustomed to the image and brings you instant recognition on any site, anywhere on the internet. Occasional updates to this image are okay, but for the most part, frequently changing this image should be avoided.
The choice of colors used on your main site’s design theme should be carried through to any other outpost or sites you use when possible. Sites like Twitter, Friendfeed and others, where you have the ability to customize, should display a similar look as that of your main site.
Expand Your Network
In order to build your brand effectively, you will have to expand your network by appearing on networking sites, consistently. Facebook, Linkedin and your favorite forums should be regular stops where you participate and interact with others.
Develop a list of blogs in your niche and make those a part of your routine as well. Add to the conversations on these sites and visit on a regular basis.
Use caution and avoid spreading yourself to thinly, taking on only a number of sites where you can reasonably participate in. Too many sites mean that you will not be able to make the rounds.
Consistently visit a set number of sites daily to be seen as a member of a community and a contributor.
Consistently providing helpful information or advice that others can use to solve a problem or advance their efforts toward their goals positions you as an authority figure and builds trust.
Remaining consistent while building your brand is very important. Establishing a solid routine for networking and participating in other communities drives traffic back to your home site. When the visitors arrive, you provide information of value that they can use, which further establishes your brand.
This is a winning strategy for building your own community and a following of like-minded people within your niche.
Fine tune the strategy to suit your schedule, but by all means, repeat the practice as often as possible.
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