The elements of branding have taken on a greater significance than in times past, as a brand is much more than just a catchy name or fancy logo. Brands are heavily monitored by corporations as they protect and position these assets.

Building a brand identity for personal or business purposes requires a strategic approach and the use of various elements to make the brand recognizable.

In this post, we examine some of those elements and how they can provide a boost to your branding efforts.

The Launch Pad

We begin with the blog, your home base of operation. The place from which you dispatch your message and build a community surrounding that message.

This is where many will come in search of answers and advice related to a problem or situation they want to solve. The blog allows for engagement and interaction, making it the perfect tool for the exchange of information.

Social Media Outposts

Social media and social networking sites are plentiful, populating all corners of the internet. A well built profile or two on sites like Twitter, Facebook or Friendfeed are key elements to building your brand while providing opportunities to share your content and conversations with large numbers of people. These outposts are exit ramps on the information highway that lead back to your main base, the blog.

In the case of these sites, less may be better than more, allowing you the time to actively participate and engage with others while avoiding poorly maintained profiles.

Other sites where it is important to have a presence:

Listening Posts and Tools

It is extremely important to develop a means of listening for trends and monitoring what is said about your brand and where. Do not see this as an eavesdropping operation, but a method of keeping your finger on the pulse of the online community. Good, bad or indifferent, you want to know because your brand’s reputation and position in the marketplace is at stake.

Entering your personal or company name in quotes (“Jack Sprat”) in places like these below will yield some often surprising results.

You may also enter keywords related to your niche or topic and even the name of your competition. This provides actionable data to help you with your branding efforts.

Conclusion

Incorporate the use of these key elements into your overall brand building strategy, never underestimating their power. The information you gather will tell you a lot about what you need to do and where you need to be.

Expand your social networking reach and pay close attention to the trends and issues of the day. This can open many doors and provide opportunities that are mutually beneficial to the parties involved.

Consistently managing your brand building activities can position your business for success and continue to pay dividends for years to come.

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27 Responses to Elements of Branding

  1. I really enjoy the alerts Google provides, as well as the Trackle.com service. A quick Twitter search here and there is great too, to know what people need. See what people are asking, and answer the questions! Great blog post ideas…
    .-= Erica Mueller´s last blog ..Event Calendar Plugin for WordPress =-.

  2. I really enjoy the alerts Google provides, as well as the Trackle.com service. A quick Twitter search here and there is great too, to know what people need. See what people are asking, and answer the questions! Great blog post ideas…
    .-= Erica Mueller´s last blog ..Event Calendar Plugin for WordPress =-.

  3. Mike CJ says:

    I’d add that one really important area is to make sure your message across all those outposts is consistent with your brand. Not just the look and feel, but the words and content as well.
    .-= Mike CJ´s last blog ..Are you writing for your audience? =-.

  4. Mike CJ says:

    I’d add that one really important area is to make sure your message across all those outposts is consistent with your brand. Not just the look and feel, but the words and content as well.
    .-= Mike CJ´s last blog ..Are you writing for your audience? =-.

  5. Lees Shizzle says:

    Hey Jimi,
    Thanks you reminded me of updating my google alerts and I’ll have to also check out the trackle that erica is talking about.
    .-= Lees Shizzle´s last blog ..Being a Good Doggie ~ Guest Post =-.

  6. Lees Shizzle says:

    Hey Jimi,
    Thanks you reminded me of updating my google alerts and I’ll have to also check out the trackle that erica is talking about.
    .-= Lees Shizzle´s last blog ..Being a Good Doggie ~ Guest Post =-.

  7. Kevin Tea says:

    This is spooky. Last week we both wrote about Google’s Apps Marketplace and yesterday I wrote and scheduled four posts about using social media and interacting with existing and potential clients and building brand awareness. As we have agreed that genius loves company naturally I agree with everything you say :-)

    I would like to add that I find Google Alerts very erratic and would not advise on using them for a fully comprehensive list. My alerts for cloud computing do not bring up as many results as searching for the same words on Twitter using the excellent Twitterfall service.
    .-= Kevin Tea´s last blog ..Finding Your Way In The Social Media Jungle =-.

    • Jimi Jones says:

      Hey Kevin.
      I guess we’ll have to connect on Google Wave or something to see what each other is doing. LOL

      Google alerts has served me fairly well, but I must admit, I’ve never tried that Twitterfall you’ve mentioned. I’m going to search it out and take it for a spin. I’ll let you know how I like it. Thanks for that tip, guy. :-)
      .-= Jimi Jones´s last blog ..Elements of Branding =-.

  8. Kevin Tea says:

    This is spooky. Last week we both wrote about Google’s Apps Marketplace and yesterday I wrote and scheduled four posts about using social media and interacting with existing and potential clients and building brand awareness. As we have agreed that genius loves company naturally I agree with everything you say :-)

    I would like to add that I find Google Alerts very erratic and would not advise on using them for a fully comprehensive list. My alerts for cloud computing do not bring up as many results as searching for the same words on Twitter using the excellent Twitterfall service.
    .-= Kevin Tea´s last blog ..Finding Your Way In The Social Media Jungle =-.

    • Jimi Jones says:

      Hey Kevin.
      I guess we’ll have to connect on Google Wave or something to see what each other is doing. LOL

      Google alerts has served me fairly well, but I must admit, I’ve never tried that Twitterfall you’ve mentioned. I’m going to search it out and take it for a spin. I’ll let you know how I like it. Thanks for that tip, guy. :-)
      .-= Jimi Jones´s last blog ..Elements of Branding =-.

  9. Good points Jimi. The only one service I’m not sure about is FriendFeed, don’t really get the point of it to be honest!
    .-= Jörgen Sundberg´s last blog ..When Should You Accept a Linkedin Invitation from a Recruiter? =-.

    • Jimi Jones says:

      Hello Jorgen!
      Have a read at the comment reply I left below for Mars.
      It’s about establishing a presence in many places so that your business or personal brand become recognizable.

      Friendfeed is yet another bulletin board for me. It has blog posts and links to articles I promote and many of which are my own, leading back here. If you connect FriendFeed to your twitter feed, you don’t even have to update it, it’s all automatic, an extension of your blog.

      Many people use FF and there is the ability to carry on conversations there as well.
      .-= Jimi Jones´s last blog ..Elements of Branding =-.

  10. Good points Jimi. The only one service I’m not sure about is FriendFeed, don’t really get the point of it to be honest!
    .-= Jörgen Sundberg´s last blog ..When Should You Accept a Linkedin Invitation from a Recruiter? =-.

    • Jimi Jones says:

      Hello Jorgen!
      Have a read at the comment reply I left below for Mars.
      It’s about establishing a presence in many places so that your business or personal brand become recognizable.

      Friendfeed is yet another bulletin board for me. It has blog posts and links to articles I promote and many of which are my own, leading back here. If you connect FriendFeed to your twitter feed, you don’t even have to update it, it’s all automatic, an extension of your blog.

      Many people use FF and there is the ability to carry on conversations there as well.
      .-= Jimi Jones´s last blog ..Elements of Branding =-.

  11. Mars Dorian says:

    Yeah, I use Facebook and recently Twitter to promote my blog.
    I have to be careful though, as those networks viciously burn your time away like dry paper.
    But tell me, why did you mention Flickr ?
    .-= Mars Dorian´s last blog ..The state of mind you need to rock the web galaxy =-.

    • Jimi Jones says:

      Hey Mars.
      Social networking sites do burn time, for sure.
      I mentioned Flickr because it is yet another outpost, a place where people can see a profile of you, get to know something about you through viewing your photos and find their way to your main website.

      If you view the internet as a huge highway system, these outpost (other sites) serve as exit ramps that lead back to you blog or website. Every profile you have out there should have a link back home. So you have increased your presence on the internet and provided a means of getting to the main base. There is strategic value in these sites that is often overlooked, they are more than they appear.
      .-= Jimi Jones´s last blog ..Elements of Branding =-.

  12. Mars Dorian says:

    Yeah, I use Facebook and recently Twitter to promote my blog.
    I have to be careful though, as those networks viciously burn your time away like dry paper.
    But tell me, why did you mention Flickr ?
    .-= Mars Dorian´s last blog ..The state of mind you need to rock the web galaxy =-.

    • Jimi Jones says:

      Hey Mars.
      Social networking sites do burn time, for sure.
      I mentioned Flickr because it is yet another outpost, a place where people can see a profile of you, get to know something about you through viewing your photos and find their way to your main website.

      If you view the internet as a huge highway system, these outpost (other sites) serve as exit ramps that lead back to you blog or website. Every profile you have out there should have a link back home. So you have increased your presence on the internet and provided a means of getting to the main base. There is strategic value in these sites that is often overlooked, they are more than they appear.
      .-= Jimi Jones´s last blog ..Elements of Branding =-.

  13. I think I use most of these services. Perhaps not all of them all the time. But I think the point is to have as many points of call or connection as possible. But to be careful to to overstretch yourself so as to water down the actual benefit.
    .-= Robert Bravery´s last blog ..How can I help a fellow blogger? =-.

  14. I think I use most of these services. Perhaps not all of them all the time. But I think the point is to have as many points of call or connection as possible. But to be careful to to overstretch yourself so as to water down the actual benefit.
    .-= Robert Bravery´s last blog ..How can I help a fellow blogger? =-.

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