In the previous post I talked about how the personal brand has evolved, and why you should avoid the out of touch label.
In this post let’s cover some of the affects of failing to build your personal brand.
- You will have been bypassed by so many other savvy online users, leaving you far less experienced and less skilled in the application of social media techniques and strategies.
- Potential employers will pass over you, choosing individuals with a more readily available online profile and experience.
- Without a personal brand, opportunities to network and collaborate on business projects are practically nonexistent.
- Fewer individuals will reach out to you in an effort to establish contact or build relationships.
- Your hard work and achievements may go unnoticed by others who may have a need for your services.
- You will have fewer people to call upon when you need help, and you will need help at some point.
- Your lack of a support network will leave self-promotion as one of your only strategies, too much of which leads to a negative view of your image.
- Less money will be made because of your failure to connect with others.
Failing to manage your brand means that others will manage it for you by drawing their own conclusions. It is your brand and as such, cannot be left to luck and happenstance.
The benefits far outweigh the results of failing to act.
Take up your own cause and get those creative juices flowing. The management of your online brand and reputation is not to be taken lightly or overlooked. To be successful in business you must be seen in a positive and trustworthy light. The alternatives are unacceptable.
Keep Blogging!
Related Reading:
Branding Strategy – Why You Need One and What It Can Do For You
14 Responses to The Importance of the Personal Brand – Part 2
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" @TMLPhotography Thanks for the shoutout! :-) " — JimiJones
“Your hard work and achievements may go unnoticed by others who may have a need for your services.”
I noticed this was an issue on the job. One must toot their own horn and step up and say “Hey this is what I did, and I can do it consistently”
This can be a tough line to walk, letting people know what you can do while not overdoing it but yes, it is often the thing to do to avoid being overlooked.
“Your hard work and achievements may go unnoticed by others who may have a need for your services.”
I noticed this was an issue on the job. One must toot their own horn and step up and say “Hey this is what I did, and I can do it consistently”
This can be a tough line to walk, letting people know what you can do while not overdoing it but yes, it is often the thing to do to avoid being overlooked.
The Importance of the Personal Brand – Part 2 | Jimi Jones Dot Com…
In the previous post I talked about how the personal brand has evolved, and why you should avoid the out of touch label. In this post let’s cover some of the affects of failing to build your brand….
Wow! I guess I’ve underestimated the power of effective branding. I know that it definitely helps to have a positive online presence, when potential clients are considering whether or not they should invest, they often take a look at my blogs and that often seals the deal – so you’re absolutely right here!
.-= Kiesha @ WeBlogBetter´s last blog ..Win a Twitter Identity Package $125 Value =-.
Hi Kiesha!
You have a really good brand going and with time, will be something very special. I like how you took over WeBlogBetter without missing a beat.
There is a lot there that you could do, perhaps we should discuss.
.-= Jimi Jones´s last blog ..The Importance of the Personal Brand – Part 2 =-.
Wow! I guess I’ve underestimated the power of effective branding. I know that it definitely helps to have a positive online presence, when potential clients are considering whether or not they should invest, they often take a look at my blogs and that often seals the deal – so you’re absolutely right here!
.-= Kiesha @ WeBlogBetter´s last blog ..Win a Twitter Identity Package $125 Value =-.
Hi Kiesha!
You have a really good brand going and with time, will be something very special. I like how you took over WeBlogBetter without missing a beat.
There is a lot there that you could do, perhaps we should discuss.
.-= Jimi Jones´s last blog ..The Importance of the Personal Brand – Part 2 =-.
I’ve really enjoyed reading your series on personal branding. It’s such a key ingredient in a market where there’s fierce competition. Branding is like an extra voice speaking on your behalf.
I am very keen on taking part in a branding exercise.
.-= John Lufadeju´s last blog ..Re: A Move To VPS Hosting =-.
Hey John,
glad you’ve enjoyed the series. This is very important for any business model, as you know. There is much more to come.
.-= Jimi Jones´s last blog ..The Importance of the Personal Brand – Part 2 =-.
I’ve really enjoyed reading your series on personal branding. It’s such a key ingredient in a market where there’s fierce competition. Branding is like an extra voice speaking on your behalf.
I am very keen on taking part in a branding exercise.
.-= John Lufadeju´s last blog ..Re: A Move To VPS Hosting =-.
Hey John,
glad you’ve enjoyed the series. This is very important for any business model, as you know. There is much more to come.
.-= Jimi Jones´s last blog ..The Importance of the Personal Brand – Part 2 =-.
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