The emergence of social media sites like Linkedin, Twitter, Facebook and others, has taken personal branding to new heights. Your personal brand serves as your digital resume’ providing a wealth of information about you, far more than could ever be presented on a couple sheets of paper. Your future resume will be online, filed under your name and found using Google.

This is why building your personal brand should be a high priority for you; otherwise you may find yourself at a disadvantage in the not so distant future. Think of the major shift that has occurred from the offline life to the online life during the past ten years. Now think ahead to the next ten years and you can see why it is important to cultivate your brand now.

When people encounter your name, your profile or your products, what will they think? What comes to mind?

The answer to these questions can make or break your business building efforts.

I have said many times, everyone has an opinion about your brand and how you are perceived, so you just as well have a say in those perceptions, insuring that your image is a positive one.

Do you know what your personal or business brand will mean to others in 10 years?

Of course not, but consider what it COULD mean if you continually work on it starting today.

Personal branding is evolving

It is no longer a simple matter of showing up for that job interview with a nicely crafted resume and a neat appearance. Companies are now checking online to see what they can learn about you.

Give them something positive to see. You may want to think twice about those wild party photos you’ve posted on Facebook, but that’s another post for another time. :-)

But seriously, be proactive about this and build a professional profile and web presence for future job and business situations. No matter your current position in life, age or business model, you should not underestimate the importance of the personal brand in your future.

Why you need a personal brand

As previously stated, this is critically important for your future success. Competition for jobs, products and just about everything else in society is fierce since there are overwhelming numbers of people in all aspects of life.

Without a well built personal brand, one that speaks very positively about you, your abilities and what you represent, you will remain just another number in an overcrowded field. You must somehow standout from most others in order to be selected for what you have to offer. Somehow, you must be different, be remarkable. This may mean getting out on the fringe or going that extra mile.

Avoid the out of touch label

There was a time when businesses simply opened their doors and word of mouth advertising within the community was enough to sustain their operations. Then came local advertising like flyers and newspapers, eventually moving online with websites, and the businesses that fail to make the leap to the online world are viewed as somewhat out of touch.

Personal brands will follow the same path, develop an online presence or face the real possibility of being viewed as out of touch.

Conclusion

I have encouraged many of my friends and others who have yet to begin the process of establishing an online presence and building a personal brand to get started. Some have while many have not.

The have-nots are placing themselves at a disadvantage because they are already behind the trends of tomorrow.

If you already have your profiles on sites like Linkedin, Facebook and Twitter you are on the path toward success, but you’ll have to do more.

Stand out from the crowd by discovering what makes you or your business unique. Be remarkable and do more than most others. Your personal and business brands will reward you for the effort.

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23 Responses to The Importance of the Personal Brand

  1. Hi Jimi, I wish we could get more teens to understand this concept. Thank goodness we didn’t have to worry about Facebook we where teens. I can’t imagine the things that I would be regretting now!

    Even universities are using online profile to determine who gets accepted and who lands a scholarship.

    Thanks for making these points.
    .-= Ileane@Blogging´s last blog ..Grand Tour of FamousBloggers.net =-.

    • Jimi Jones says:

      Hi Ileane.
      LOL – I have to agree on the FB back then thing.
      Some of what is posted today can seriously harm folks in the employment arena. It’s all fun and games until that interview arrives.

      I will be posting about the downside of what appears on some of those sites soon.
      .-= Jimi Jones´s last blog ..The Importance of the Personal Brand =-.

  2. Hi Jimi, I wish we could get more teens to understand this concept. Thank goodness we didn’t have to worry about Facebook we where teens. I can’t imagine the things that I would be regretting now!

    Even universities are using online profile to determine who gets accepted and who lands a scholarship.

    Thanks for making these points.
    .-= Ileane@Blogging´s last blog ..Grand Tour of FamousBloggers.net =-.

    • Jimi Jones says:

      Hi Ileane.
      LOL – I have to agree on the FB back then thing.
      Some of what is posted today can seriously harm folks in the employment arena. It’s all fun and games until that interview arrives.

      I will be posting about the downside of what appears on some of those sites soon.
      .-= Jimi Jones´s last blog ..The Importance of the Personal Brand =-.

  3. Kevin Tea says:

    Fortunately I am of an age where my youthful indiscretions were not captured by social media, something I have spoke to my kids about and directed them through the use of LinkedIn etc.Oddly enough my daughter has had a career change and is now working for a PR agency and is directing her clients through the use of social media – with a little help from her old man!

    I confess to not have consciously created my own brand but it is something that has grown organically over the last year or so. Maybe a bit more positive work on it would bear fruit.
    .-= Kevin Tea´s last blog ..Use Cloud Computing For Guaranteed Business Continuity And Disaster Recovery =-.

  4. Kevin Tea says:

    Fortunately I am of an age where my youthful indiscretions were not captured by social media, something I have spoke to my kids about and directed them through the use of LinkedIn etc.Oddly enough my daughter has had a career change and is now working for a PR agency and is directing her clients through the use of social media – with a little help from her old man!

    I confess to not have consciously created my own brand but it is something that has grown organically over the last year or so. Maybe a bit more positive work on it would bear fruit.
    .-= Kevin Tea´s last blog ..Use Cloud Computing For Guaranteed Business Continuity And Disaster Recovery =-.

  5. Jimi Jones says:

    The younger individuals really do need to become more educated about using social media. Some of the things posted are all cute and funny on Saturday night, but can cause real problems for quite some time afterward.
    .-= Jimi Jones´s last blog ..The Importance of the Personal Brand =-.

  6. Jimi Jones says:

    The younger individuals really do need to become more educated about using social media. Some of the things posted are all cute and funny on Saturday night, but can cause real problems for quite some time afterward.
    .-= Jimi Jones´s last blog ..The Importance of the Personal Brand =-.

  7. Ching Ya says:

    We need a brand because we are out in the open web. :-) I agree with all the commenters here it’ll be a more challenging road ahead for all who are involved in social media, regardless young or old. We gotta take control before the gossips go viral and hurt our business and online presence.

    Another cold hard truth that bad news travel fast. Having said that, may reputation management be on top of our to-do list daily.

    @wchingya
    Social/Blogging Tracker

    @wchingya
    Social/Blogging Tracker
    .-= Ching Ya´s last blog ..How to Manage Busy Social Networking Life with Multiple Projects at Hand =-.

  8. Ching Ya says:

    We need a brand because we are out in the open web. :-) I agree with all the commenters here it’ll be a more challenging road ahead for all who are involved in social media, regardless young or old. We gotta take control before the gossips go viral and hurt our business and online presence.

    Another cold hard truth that bad news travel fast. Having said that, may reputation management be on top of our to-do list daily.

    @wchingya
    Social/Blogging Tracker

    @wchingya
    Social/Blogging Tracker
    .-= Ching Ya´s last blog ..How to Manage Busy Social Networking Life with Multiple Projects at Hand =-.

  9. DiTesco says:

    You have touched an area where everyone should listen and particular attention to. Personal or any type of branding has been and will always be important, specially for those who are in it for business purposes. McDonalds was not done in one day and certainly not our own brands. But I agree with you, if we start doing it now and positively, I am convinced that it will mean something in the very near future. Good points..
    .-= DiTesco´s last blog ..Blog Better, Blog Faster: How to Increase Your Blogging Productivity =-.

  10. DiTesco says:

    You have touched an area where everyone should listen and particular attention to. Personal or any type of branding has been and will always be important, specially for those who are in it for business purposes. McDonalds was not done in one day and certainly not our own brands. But I agree with you, if we start doing it now and positively, I am convinced that it will mean something in the very near future. Good points..
    .-= DiTesco´s last blog ..Blog Better, Blog Faster: How to Increase Your Blogging Productivity =-.

  11. Jimi Jones says:

    Hello and welcome, DiTesco.
    Good point on the Mc Donald’s and you are right, get started today on building that brand and it will surely have some value in time. being positive and helping out others will go a long way toward your own success.

    Thanks for visiting!
    .-= Jimi Jones´s last blog ..The Importance of the Personal Brand – Part 2 =-.

  12. Jimi Jones says:

    Hello and welcome, DiTesco.
    Good point on the Mc Donald’s and you are right, get started today on building that brand and it will surely have some value in time. being positive and helping out others will go a long way toward your own success.

    Thanks for visiting!
    .-= Jimi Jones´s last blog ..The Importance of the Personal Brand – Part 2 =-.

  13. Darren says:

    I write my blog as a means to creating a positive online foot print. If I apply for a job, and the recruiter or company manager Googles me, I have a site optimised to rank for me unmistakably. On said site are various links to some of my other sites and projects that exemplify what is communicated in my CV.

    Anybody who makes no effort to positively develop their rep is surely going to fade to mediocrity.
    Darren´s last blog post ..Improve Your Sales Pitch #8: Create a Personal Brand

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