Social media is a term we hear just about every 15 minutes and I wondered if some online users have become a bit numb to the importance of this. Do we fully understand the benefits of social media and how powerful this truly is? Used within a well thought out strategy, social media can bring loads of traffic to your site as you continue your brand building activities.
In this post, I will briefly cover some of the many benefits of social media in hopes of enlightening some and reminding others.
Branding
Want to build your brand? The use of social media sites like Twitter and Facebook are an absolute must as they expose you to massive amounts of potential traffic for your own site. Using these low-cost, high-value methods of promotion can pay off again and again, as many of your site’s visitors become regular readers and long-term customers. The upside for gaining recognition and developing a continued marketing relationship is tremendous.
Increase your traffic
It is pretty obvious that using social media will increase your traffic and pageviews. The more people that see your links, the more that will follow those links and land on your site. Rather than sitting back and waiting to be found via the search engines, you are placing an exit ramp on the information highway for people to come directly to what you have to offer.
The benefits of this approach are many.
- Increase your readership.
- Increase your subscribers.
- Increase incoming links.
- Increase your authority.
- Increase the opportunity for a post going viral.
- Near instant payoff
- Establish relationships, some of which may lead to other business opportunities.
- And much more.
There are so many great things that can occur because of this increase in traffic that it becomes an oversight to not use social media. Too many positive things can happen so why leave these opportunities on the table?
Potential Long-term effects
Now suppose one of your articles caught fire and landed on the front page of a social news or bookmarking site like Sphinn or Del.icio.us. The floodgates could open and lift you and your site to new heights, providing incoming valuable links for weeks or even months into the future. This could be the single event in your blogging career that changed everything.
Would this be considered smart planning or just dumb luck? No doubt opinions will land on both sides, but so what, you’re an authority now.
The point I’m making is this, none of this would have happened, or even has a remote chance of happening unless you are out there using social media. You can’t expect to win the lottery without ever buying a ticket.
Conclusion
There are more reasons to make use of social media sites and techniques than there are against it, as the upside for you gaining benefits is just too great to ignore. Yet there are still some businesses that are slow to embrace this, which frankly is beyond me but hey, it’s their business.
For a blogger who wants to find success, develop some sort of social media strategy and get out there and Mixx it up. Let your Face be seen and build your brand recognition and authority. You may become a Six-Figure Blogger. Even if you Stumble around a bit, it’s better than taking no action whatsoever. You could someday say What a Website! Can you Digg it?
Keep Blogging!
29 Responses to Benefits of Social Media for Bloggers
Leave a Reply
" @Chris_Frailey No problem, Chris. Great weekend to you as well. :-) " — JimiJones
Benefits of Social Media for Bloggers | Jimi Jones Dot Com…
Social media is a term we hear just about every 15 minutes and I wondered if some online users have become a bit numb to the importance of this….
Hi Jimi,
I really enjoyed this post! I have started taking Wednesdays to share blogging tips and today I mentioned a few things about social media. I come over here and you put the icing on the cake. I especially like your closing paragraph.
Take care!
-Evelyn
P.S. Thank you for joining Natural Raw Living!
.-= Evelyn´s last blog ..Time For Spring Cleaning =-.
Hi Evelyn,
thanks for sharing that story, Some coincidence, huh?
I planned to visit you today as well with a question.
.-= Jimi Jones´s last blog ..Benefits of Social Media for Bloggers =-.
Hi Jimi,
I really enjoyed this post! I have started taking Wednesdays to share blogging tips and today I mentioned a few things about social media. I come over here and you put the icing on the cake. I especially like your closing paragraph.
Take care!
-Evelyn
P.S. Thank you for joining Natural Raw Living!
.-= Evelyn´s last blog ..Time For Spring Cleaning =-.
Hi Evelyn,
thanks for sharing that story, Some coincidence, huh?
I planned to visit you today as well with a question.
.-= Jimi Jones´s last blog ..Benefits of Social Media for Bloggers =-.
Wise words as ever, Jimi. I have explained elsewhere that I believe Twitter particularly has a positive effect on the pick up of my posts but I still have reservations about the likes of Stumbleupon, Digg etc. But then I have known bloggers decry Digg etc and then you get a spate of tweets, emails etc saying “Hey, I’m almost on the front page, please vote for me.”
Confused of Cumbria!
.-= Kevin Tea´s last blog ..Raramuri Design Opts For DeskAway For Project Management =-.
How does that go…
it’s not working but vote for me anyway.
.-= Jimi Jones´s last blog ..Benefits of Social Media for Bloggers =-.
Wise words as ever, Jimi. I have explained elsewhere that I believe Twitter particularly has a positive effect on the pick up of my posts but I still have reservations about the likes of Stumbleupon, Digg etc. But then I have known bloggers decry Digg etc and then you get a spate of tweets, emails etc saying “Hey, I’m almost on the front page, please vote for me.”
Confused of Cumbria!
.-= Kevin Tea´s last blog ..Raramuri Design Opts For DeskAway For Project Management =-.
How does that go…
it’s not working but vote for me anyway.
.-= Jimi Jones´s last blog ..Benefits of Social Media for Bloggers =-.
Excellent thoughts Jimi – good stuff. Get involved and engaged or absolutely nothing will happen. Makes perfect sense!
Hi Brandon.
Good to see you.
I’m hoping that more people take advantage of these great tools we have.
.-= Jimi Jones´s last blog ..Benefits of Social Media for Bloggers =-.
Excellent thoughts Jimi – good stuff. Get involved and engaged or absolutely nothing will happen. Makes perfect sense!
Hi Brandon.
Good to see you.
I’m hoping that more people take advantage of these great tools we have.
.-= Jimi Jones´s last blog ..Benefits of Social Media for Bloggers =-.
I have over 600 RSS feed subscribers and get less hits to my blog from those people who’ve opted to receive my content than I do from people who see my links tweeted or retweeted on Twitter. I think this says a lot for social media. If I cut out Twitter and Facebook, as well as my involvement in a forum or two, my blog would die. Even with all those subscribers.
I think brands are slow to catch on to social media because it’s so HUGE. If you start with one platform, it’s easy to get caught up in several, and before you know it, it’s a fulltime job for someone. It’s one more place to track what’s being said about you. As Scott Monty says, these excuses are stupid, but they are the reason most brands don’t get involved.
.-= Erica Mueller´s last blog ..Do You Have a Custom Twitter Background? =-.
You’re probably right about many of the brands being slow to catch on. They need someone like you and I to guide them down the path so they become overwhelmed.
Standing still while the world passes you by is not an option.
In the business world, you’ve got to be where the people are.
Interesting statistic regarding your RSS to social media ratio of hits.
.-= Jimi Jones´s last blog ..Benefits of Social Media for Bloggers =-.
Typo: That’s “…so they don’t become overwhelmed” LOL.
.-= Jimi Jones´s last blog ..Benefits of Social Media for Bloggers =-.
I have over 600 RSS feed subscribers and get less hits to my blog from those people who’ve opted to receive my content than I do from people who see my links tweeted or retweeted on Twitter. I think this says a lot for social media. If I cut out Twitter and Facebook, as well as my involvement in a forum or two, my blog would die. Even with all those subscribers.
I think brands are slow to catch on to social media because it’s so HUGE. If you start with one platform, it’s easy to get caught up in several, and before you know it, it’s a fulltime job for someone. It’s one more place to track what’s being said about you. As Scott Monty says, these excuses are stupid, but they are the reason most brands don’t get involved.
.-= Erica Mueller´s last blog ..Do You Have a Custom Twitter Background? =-.
You’re probably right about many of the brands being slow to catch on. They need someone like you and I to guide them down the path so they become overwhelmed.
Standing still while the world passes you by is not an option.
In the business world, you’ve got to be where the people are.
Interesting statistic regarding your RSS to social media ratio of hits.
.-= Jimi Jones´s last blog ..Benefits of Social Media for Bloggers =-.
Typo: That’s “…so they don’t become overwhelmed” LOL.
.-= Jimi Jones´s last blog ..Benefits of Social Media for Bloggers =-.
I find the trouble is that there are too many options. I’ve pretty much focused on Twitter now, and don’t do much on the other platforms. I don’t know if I’m missing a trick or two, but I just don’t have time to do it all!
.-= Mike CJ´s last blog ..If you failed in February =-.
I find the trouble is that there are too many options. I’ve pretty much focused on Twitter now, and don’t do much on the other platforms. I don’t know if I’m missing a trick or two, but I just don’t have time to do it all!
.-= Mike CJ´s last blog ..If you failed in February =-.
Hey Jimi,
I’m pretty much focused on facebook, and facebook alone.
It’s like a marriage that will last a lifetime. I can’t find much value in other services, especially Twitter.
What’s your main force ?
.-= Mars Dorian´s last blog ..Why you need an edge =-.
Twitter is my biggest workhorse, get lots of traffic from that platform. Facebook is great as well but the numbers from there are far less. I plan to up my time on FB, after scaling back there a bit just before December.
See you on FB.
.-= Jimi Jones´s last blog ..Benefits of Social Media for Bloggers =-.
Hey Jimi,
I’m pretty much focused on facebook, and facebook alone.
It’s like a marriage that will last a lifetime. I can’t find much value in other services, especially Twitter.
What’s your main force ?
.-= Mars Dorian´s last blog ..Why you need an edge =-.
Twitter is my biggest workhorse, get lots of traffic from that platform. Facebook is great as well but the numbers from there are far less. I plan to up my time on FB, after scaling back there a bit just before December.
See you on FB.
.-= Jimi Jones´s last blog ..Benefits of Social Media for Bloggers =-.
Hey Jimi, great post man! I think people in my town have become sort of immune to the term social media, for some reason they can’t or won’t allow their brains to think in terms of it being a great networking tool rather than just silly comments about someones gym workout. Sure, there is a lot of that on social media, about 99% as far as I can tell. And they use this as an excuse not to learn about the benefits of social media.
As a sales guy all my life I would have killed to have had the opportunity to network my company through social media, instead of chamber mixers, trade shows, direct mail, etc. What I could have done with a blog back then!
.-= Dick´s last blog ..Google Apps =-.
Hi Dick.
I thought you were bringing that town into the new era, man. LOL How have you been?
I know what you mean about having the tools of today years ago. But it’s never too late, they are here now and we just have to make the very best of them going forward.
.-= Jimi Jones´s last blog ..Become Legendary – Become Who You Know You Are =-.
Hey Jimi, great post man! I think people in my town have become sort of immune to the term social media, for some reason they can’t or won’t allow their brains to think in terms of it being a great networking tool rather than just silly comments about someones gym workout. Sure, there is a lot of that on social media, about 99% as far as I can tell. And they use this as an excuse not to learn about the benefits of social media.
As a sales guy all my life I would have killed to have had the opportunity to network my company through social media, instead of chamber mixers, trade shows, direct mail, etc. What I could have done with a blog back then!
.-= Dick´s last blog ..Google Apps =-.
Hi Dick.
I thought you were bringing that town into the new era, man. LOL How have you been?
I know what you mean about having the tools of today years ago. But it’s never too late, they are here now and we just have to make the very best of them going forward.
.-= Jimi Jones´s last blog ..Become Legendary – Become Who You Know You Are =-.