I’m a reasonable guy and I understand marketing and the need for it as well as anyone, but at some point you just have to say enough.
No, there was no one particular ad, email or Tweet that has shoved me beyond my point of tolerance, it’s just that in the grand scheme of things most of this “stuff” does nothing to advance my business agenda.
Truth be told, much of this is really in my way. Why am I allowing all of this to clutter my digital world when there is little to no interest in most of it?
The answer: I’m not!
I want quality over quantity and I have absolutely no fear of missing the next big thing that comes down the pike. Products and offers are like subway trains, miss one and another will be along shortly.
Now understand, I am not anti-product, anti-service or any of that. I’ll be pitching my own stuff as well, but right now I am getting a jump on Spring cleaning. I need less clutter in my life so I can fully concentrate on upcoming projects that are hugely important to both me and my readers.
I hate to say it, but even some folks that I have held in high regard have become a bit spammy of late, so sorry pal, nothing personal but we just can’t roll like that any longer. Jimi’s on a mission.
I am taking the corporate approach to email, I’m downsizing. This will keep me from being spread too thinly, allowing me to spend more quality time on emails and sites that really mean a lot to me.
Sometimes I go through my email (nicely filtered now by the way – THANKS Antti) and see someone that I’ve not touched bases with for a period of time and feel a little poorly about that. Sure we’ve reconnected but we should have stayed connected.
And how about the Friends and Buddies (don’t like that FAN tag) on Facebook? When was the last time you really connected with some of them? I mean REALLY connected.
Many of these people became friends and buddies long ago, but often we pass like ships in the night. They see me, I see them and a quick shout out here and there is exchanged but we need to all slow this train down a little.
In my recent survey results someone wanted to know how we could gain more time to work on our blogs and build a brand. Since there is no brand without some sort of relationship, I am leading by example and making more time of my own.
You see, it’s great to give advice and to help others solve their issues, but you had better solve your own issues as well. We can easily get caught up in the digital world, moving along in nanoseconds and missing all of those who helped position you where you are today.
So I am unsubscribing like crazy, and maybe I will lose some subscribers as well by taking this stance, but it’s all good.
Spring cleaning has begun.
Keep Blogging!
